Paid acquisition strategy
Defined around your commercial objective, current capability and the operating owner responsible after launch.
Services / 08Paid acquisition
Strategy / Design / Engineering / Growth
Performance Marketing & AI Ads
CodeFier builds paid acquisition systems that connect audience, offer, creative, landing experience and measurement around profitable customer growth.
Direct answer
CodeFier builds paid acquisition systems that connect audience, offer, creative, landing experience and measurement around profitable customer growth.
Businesses ready to acquire customers through Google, Meta, TikTok or connected campaigns with clearer economics and faster creative learning.
01
Why it matters
A connected system, not an isolated deliverable.
Media buying cannot rescue an unclear offer or a weak conversion journey. Sustainable paid growth comes from connecting who the campaign reaches, what promise it makes, where the click lands and how the resulting customer value is measured.
We establish channel roles, unit economics, conversion events and a creative testing system before expanding spend. AI can accelerate research, variation and production, but human strategy and review protect relevance, accuracy and brand quality.
Campaign reporting separates platform attribution from business truth. Budget decisions use lead quality, sales outcomes, contribution and learning velocity—not inexpensive clicks in isolation.
02
What you receive
What the engagement can include.
Google, Meta and TikTok campaigns
Defined around your commercial objective, current capability and the operating owner responsible after launch.
Offer and funnel development
Defined around your commercial objective, current capability and the operating owner responsible after launch.
Creative concepts and testing systems
Defined around your commercial objective, current capability and the operating owner responsible after launch.
Landing-page optimisation
Defined around your commercial objective, current capability and the operating owner responsible after launch.
Attribution and performance reporting
Defined around your commercial objective, current capability and the operating owner responsible after launch.
03
Critical choices
The decisions that change the outcome.
Channel role
Search captures active demand while social can create and shape it; investment follows the buying journey and economics.
Creative velocity
Tests are organised around messages, audiences and offers so each result produces reusable learning.
Measurement truth
Platform data is reconciled with analytics, CRM and sales evidence before budget is scaled.
04
Delivery model
From ambiguity to an operating result.
- 01
Model
Clarify customer economics, offer, audience, journey, evidence and measurement limits.
- 02
Build
Create campaign structure, landing experiences, tracking and an initial creative portfolio.
- 03
Test
Run controlled learning cycles across messages, formats, audiences and conversion routes.
- 04
Scale
Increase investment where quality and economics remain credible while continuing creative renewal.
05
Measurement
Evidence before expansion.
We establish a baseline before major changes and review a small scorecard that connects delivery quality with customer behaviour and commercial value.
Qualified acquisition costConversion ratePipeline or revenue contributionCreative learning velocity
Warning signs to avoid
- Scaling spend before conversion quality is proven
- Letting platform-reported leads replace CRM evidence
- Testing minor visual changes without a clear hypothesis
- Using AI-generated creative without factual and brand review
06
Useful answers
Questions before you commission the work.
Which advertising platforms does CodeFier manage?
We manage Google Ads, Meta Ads and TikTok campaigns, selecting channels according to demand, audience behaviour, creative requirements and economics.
Does CodeFier create the advertisements and landing pages?
Yes. Strategy, copy, design, video concepts and conversion-focused landing experiences can be delivered as one connected engagement.
How much advertising budget is required?
The right test budget depends on market costs, conversion rate and sales value. We model a budget capable of producing useful evidence before suggesting scale.
How is performance marketing success measured?
We prioritise qualified acquisition cost, pipeline, revenue and contribution, supported by conversion rate and creative diagnostics.
Have a focused brief or a complex objective?